Printing companies are looking for, and finding, a whole new layer of talent. On the surface, they look a lot like everyone else in an office, and they aren't known to be leaders. In fact, these key players may not be posting top results on their own, but they are boosting performance across the organization. [...]
http://www.youtube.com/watch?v=c7oaYIwdA84&feature=youtu.be If generating sales the biggest challenge you have in your printing company, then you also need to be concerned with your brand and how you market it. There are many steps to become successful in marketing your printing company. The first step is always knowing and understanding your target market. Joe Kern, Vice President [...]
http://www.youtube.com/watch?v=n5FUtGjcMIM Increasing sales is the number one goal of many small to mid-size printing companies in 2014. As the competition increases, and customers demand more, finding a way to become a differentiator in the marketplace will be key. Print Service Providers need to use effective tools that will help build a bridge to their clients [...]
Guest post: By Matthew Parker What on earth can an optician teach anyone about print sales? A visit to the optician is always a worrying time for me. For one thing, I don’t want the cost of a new pair of glasses! So I’m always keen to try and do as well as possible in [...]
https://www.youtube.com/watch?v=E9PG71EifaA May you and yours have a happy and safe holiday.
Each week, PagePath posts our favorite "Geek Out of the Week" on our popular Pinterest boards. Now we are giving you the opportunity to tell us which is your favorite of 2013. To view our pin board, click on the following link. http://www.pinterest.com/pagepath/geek-out-of-the-week/ We will post the winning "Geek Out" on our blog at the [...]
Join us for a Webinar on December 17, 2013 Each company/person/brand has a story to tell. This series of 3 Webinars sponsored by PagePath Technologies, and Sauers Consulting Strategies will help you to find your story and use it to compete against the giants in the industry. Each Webinar is designed to concentrate on one [...]
This Thursday, people of the United States celebrate Thanksgiving. While it is a time that we get together with family and friends to celebrate with dinner, football games, laughter and love, we also must remember that is truly a time of giving thanks. PagePath Technologies is especially thankful for customers and prospect that continue to [...]
What happens to your product or service when your costs are going up and your profits are going down? It's obvious that you can't sustain the losses for long and your prices will have to rise. But how to do it without driving away customers? Writing in The Wall Street Journal, marketing experts say some [...]
In November 1919, President Wilson proclaimed November 11 as the first commemoration of Armistice Day with the following words: "To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who died in the country’s service and with gratitude for the victory, both because of the [...]
