Bill Farquharson’s Print Sales Tip for the week of April 11, 2016

2017-05-08T15:00:02+00:00

Would you start a customer relationship by tricking someone into to calling you? “Gotcha!” is no basis for a long-term connection. It’s just flat-out insincere, not to mention borderline dishonest. So then why do you insist on calling a prospect and saying, “Hi, Bill, this is Jennifer. Please call me. I’ve got a question for [...]

[Webinar] Can you really sell print with Social Media?

2017-05-08T15:00:02+00:00

Using Social Networks to sell has been a hot topic since sites like Facebook, Twitter and LinkedIn emerged. If you’re in a print sales profession, you understand that many buying processes can occur before a salesperson gets involved. Utilizing social media, your customers can educate themselves about your company, their business needs and then [...]