Bill Farquharson’s Print Sales Tip for the week of April 11, 2016


Would you start a customer relationship by tricking someone into to calling you? “Gotcha!” is no basis for a long-term connection. It’s just flat-out insincere, not to mention borderline dishonest. So then why do you insist on calling a prospect and saying, “Hi, Bill, this is Jennifer. Please call me. I’ve got a question for [...]