Bill Farquharson’s Print Sales Tip for the week of April 11, 2016

Would you start a customer relationship by tricking someone into to calling you? “Gotcha!” is no basis for a long-term connection. It’s just flat-out insincere, not to mention borderline dishonest.

So then why do you insist on calling a prospect and saying, “Hi, Bill, this is Jennifer. Please call me. I’ve got a question for you.”?

This is a common and popular voice mail approach that I’ve suddenly heard in my coaching calls and it really concerns me.

First of all, do you really think the customer is that stupid and can be so easily tricked? Second, if they do call, how jacked do you think they will be once they find out you are a sales rep trying to, amongst other things, earn their trust?

Voice mail messages as a part of the prospecting process do not get returned. Give up. Sure, leave a message, but use VM as an audition and a chance to demonstrate your professionalism, not to lower yourself to the level of a Nigerian Prince burdened by excess cash.

Bait and switch is not the right way to approach sales. Take this technique, which I actually hear used quite frequently, and toss it aside. Instead, put on your Big Sales pants and give the contact a reason to remember you.

Have you taken the Sales Assessment Test? Do it today. It’s free and will tell you where you stand on the top aspects of effective sales. Plus, I will review it and send you back a personalized video. Also free. Hit the link at

Need to contact me? My email is and the direct line is 781-934-7036


PagePath Technologies, Inc. Is a leader in Web-to-Print storefronts.


About the Author:

Bill Farquharson
As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically “old school” advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. “Bill Farquharson will drive your sales momentum.”

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