Bill Farquharson’s Print Sales Tip for the week of January 11, 2016

I have a big, happy, jovial friend named Lee Maxey. Lee is the kind of guy who is hard to forget. He is bright and energetic and always on the go. The guy plays golf like a Scotsman who thinks he is paying by the hour. Good luck keeping up with him!

Lee has a fantastic habit that I wanted to share with you today as I think it’s a great sales tip. Every time he sees someone that he recognizes and walks over to say hello, if there is any question that this person doesn’t remember Lee’s name, he introduces himself. Almost always, the response is, “Of course I remember you, Lee.”

Whether that’s true or not is in question.

Have you ever been to a trade show where you meet someone who’s face you recognize but whose name you just can’t place? You desperately hope that he or she looks away so that you can fire a glance at the name tag. Murphy’s Law, however, kicks in and makes certain that the name tag is facing inward. One way around this? Introduce yourself.

Most people will tell you that their terrible with names. Chances are, the person that you are meeting and greeting is terrible with names just like you are. Take them off the hook and make them feel at ease by remembering this sales tip.

It probably won’t help you with their name, but it will earn you some brownie points.


You can try out the Sales Challenge for a month for just $30 by using promo code “30for30” when you sign up. After that, it resorts to $97/mo but by then you will see the value of the program and understand that it’ll pay for itself many times over.

Have you taken the Sales Assessment Test? Do it today. It’s free and will tell you where you stand on the top aspects of effective sales. Plus, I will review it and send you back a personalized video. Also free. Hit the link at

Need to contact me? My email is and the direct line is 781-934-7036


PagePath Technologies, Inc. Is a leader in Web-to-Print storefronts.


About the Author:

Bill Farquharson
As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically “old school” advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. “Bill Farquharson will drive your sales momentum.”

Leave A Comment

Time limit is exhausted. Please reload CAPTCHA.