Bill Farquharson’s Print Sales Tip for the week of December 28, 2015

I’ve got one last tip in mind for 2015. This is my 52nd Monday morning video. Add to that 52 Tuesday blog postings and 52 Short Attention Span Webinars to go along with 12 Printing Impressions columns. That, my friends, is a lot of sales content. Thanks for listening!

Here you go. One last thought: If you don’t like what you are hearing, change what you are saying.

Where does that tip apply? Honestly, it’s rather like vitamin E. Did you know that vitamin E was discovered prior to understanding what it did or how it helped? They called it, “A cure looking for a disease.”

Apply this tip in the same way. Let’s say you are leaving a lot of voicemail messages without any luck—certainly no call backs—and no appointments to show for it. Change what you are saying.

Or, what if you’re coming up against the, “Your price is too high” objection? I’ll bet you don’t like hearing that much, either. Well, then change what you are saying.

This, my last sales tip of the year, can be applied and bent and stretched and inserted in a lot of different ways. Any part of your job or sales day where you’re constantly coming up against the same wall, the same obstacle, the same sales challenge, and you don’t like what you are hearing, change what you are saying.


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Starts Monday January 4, 2016 and the first Monday of EVERY month!

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PagePath Technologies, Inc. Is a leader in Web-to-Print storefronts.


About the Author:

Bill Farquharson
As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically “old school” advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. “Bill Farquharson will drive your sales momentum.”

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