Bill Farquharson’s Print Sales Tip for the week of December 7, 2015

Good morning!

Our prices are always too high. There’s no time to sell more. The plant is forever screwing up my orders, so I need to babysit them. The other reps in the office have all of the good accounts.

The reasons why my sales aren’t higher are due to actions, inactions, and/or incompetence of others. Not me. Never me.

And on and on and on.

All of the above may or may not be true. I don’t care. You can’t control any of them. That’s the part that I care about.

The only thing you can do is to control what you can control. When you are asked why your sales aren’t higher, or perhaps when you ask that question of yourself, skip the part about blaming others and focus on those aspects of your sales day and activity that you control.

Now, your answers might sound like this:

  • “Maybe I’m calling on the wrong kind of prospect”
  • “Perhaps I should do a better job of understanding the customer first”
  • “I should probably be more diligent in my approach”

The Victim will never succeed. He or she will always find an excuse and even if they end up getting fired, it won’t be on them.

Be someone who takes responsibility for yourself and your actions. Suddenly, you become someone that others want to help and run towards instead of running away from.


Need to improve your sales? Now you can book time on my calendar and talk about your Sales Challenges or your salespeople or your company’s future or…. Just go to  and grab a timeslot.


The Sales Challenge starts TODAY, December 7. Try it out for a month for just $30 by using promo code “30for30” when you sign up. After that, it resorts to $97/mo but by then you will see the value of the program and understand that it’ll pay for itself many times over.

Have you taken the Sales Assessment Test? Do it today. It’s free and will tell you where you stand on the top aspects of effective sales. Plus, I will review it and send you back a personalized video. Also free. Hit the link at

Need to contact me? My email is and the direct line is 781-934-7036


PagePath Technologies, Inc. Is a leader in Web-to-Print storefronts.


About the Author:

Bill Farquharson
As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically “old school” advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. “Bill Farquharson will drive your sales momentum.”

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