Bill Farquharson’s Print Sales Tip for the week of November 2, 2015

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And now, on to this week’s Sales Tip….


Good morning!

I am an optimist, something I credit my mom with for instilling in me the idea that things can always be better. One offshoot of that belief system is that I can always be better.

As such, I am on something of a crusade…

For the last several weeks, I have been actively seeking feedback from the people around me. Emails have gone out and continue to go out to family, friends, coworkers, and clients asking them for their input on the work that I do.

Now, let me stop here and readily admit that this is not something that I am particularly good at. That is, I don’t always receive negative information as well as I should. That’s the point of this exercise in addition to hearing the actual commentary.

Since I am not expert in this field, I reached out to someone who is: my daughter Kate. Kati is a highly regarded trainer for a small start-up computer company called “Apple.” She is in one of their retail stores south of Boston. I called her and asked about amazing her ability to receive feedback and the skills that she has developed in this area. I won’t go into details but suffice it to say that this was not always something that she was good at!

When I asked her how she acquired such a skill, she said something interesting: “Dad, I work in an environment of feedback. At Apple, we go out of our way to request the input of others and then actively listen, knowing that it could only make us better.”

An environment of feedback. What a fascinating phrase that is. I am so envious of Kati and the skills that Apple has given her in this area. To work at a company where people feel so empowered must be amazing.

As it turns out, it’s easy to get there. You just have to be open to the input of others. And it all starts by asking the question, “How am I doing?”


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PagePath Technologies, Inc. Is a leader in Web-to-Print storefronts.


About the Author:

Bill Farquharson
As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically “old school” advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. “Bill Farquharson will drive your sales momentum.”

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