Good morning!

Bill Farquharson

…and welcome to August.

This can be a tough time of year to sell and stay motivated. Personally, I struggled mightily last week when things quieted down and there was a general lack of urgency. What do you mean, no one needs a sales trainer stat???

But just because people are a bit harder to track down during this vacation month does not make it a useless time period. For example:

You might want to look at the list of Big Fish accounts that you are pursuing, add to it, or make some substitutions;

Or how about shoring up your LinkedIn profile and requesting some testimonials? Perhaps you could reach out to 25 people a day and ask to connect. The value of a robust LinkedIn network will help you in ways that you could never predict;

And hey, how are those existing accounts faring? When’s the last time you brought them a new idea? Are you vulnerable?

Do you need any skills improvement? I know a place where you can find some videos on different sales subjects!

Or maybe it’s time to jump in the pool….the pool of prospects, I mean. Build a reserve list of new companies to call on so that you’ll have a backlog when things pick up again;

And finally, prospect! How does this sound as a timely pitch: “My name is Bill Farquharson. This being a slower time of year, I thought it might be ideal to meet with a new prospective vendor who has some different ideas.”

There are 21 selling days in August. How will you use them? You could complain about the summer slowdown or you could make the best of it by sharpening the saw.

Have you taken the Sales Assessment Test? Do it today. It’s free and will tell you where you stand on the top aspects of effective sales. Plus, I will review it and send you back a personalized video. Also free. Hit the link at sales.epicomm.org

Need to contact me? My email is bfarquharson@epicomm.org and the direct line is 781-934-7036

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