Bill Farquharson’s Print Sales Tip for the week of July 13, 2015

Bill Farquharson

Good morning!

Did you know that Andrew Carnagie gave away $60 Million to create a system that would fund 1,689 public libraries? That is astonishing!

I think you ought to build a library this summer. No, I’m not talking about bricks and mortar here. I’m referring to a personal library of books (or if you are an auditory learner, like me, books on tape) consisting of motivational, instructional and educational “go to” reads that will help you throughout your career and your life.

Start with those books that you know of. For me, it would be:

  • How to Win Friends and Influence People
  • Integrity
  • The Four Agreements
  • Well-Being
  • Strengths Finder

Next, make it a habit to ask people what business books they are reading. My oldest daughter, Kate, told me about a book called Dream Manager that everyone at the Apple Store where she works has read. My friend, Aaron, turned me on to some Seth Godin books, including The Purple Cow. I am also a big fan of Malcolm Gladwell books such as, The Tipping Point and Blink and Outliers thanks to a recommendation from a customer many years ago. They populate my library and will accompany me on trips every now and then.

And that brings me to the next step: Rereading. Unless you have a photographic memory or total recall, you would likely benefit from occasionally rereading a selection from your library every now and then. Brush up on the highlights and remind yourself why it’s sitting on your shelf.

I have always been envious of people who are well read. But you don’t need to be Andrew Carnegie to build a personal library. He amassed a fortune and then gave it all away. Who knows? Perhaps you could build a library and use the contents to amass a fortune!

Have you taken the Sales Assessment Test? Do it today. It’s free and will tell you where you stand on the top aspects of effective sales. Plus, I will review it and send you back a personalized video. Also free. Hit the link at

Need to contact me? My email is and the direct line is 781-934-7036


PagePath Technologies, Inc. Is a leader in Web-to-Print storefronts.


About the Author:

Bill Farquharson
As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically “old school” advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. “Bill Farquharson will drive your sales momentum.”

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