Bill Farquharson’s Print Sales Tip for the week of July 6, 2015

Bill Farquharson

Good morning!

I was at an outdoor venue recently, attending a Tony Bennett/Lady Gaga concert. It was held at Tanglewood, the summer venue of the Boston Symphony Orchestra in Lenox Massachusetts.

Part of the fun of being at Tanglewood is arriving early to have dinner on the lawn and people-watch. We had prime real estate staked out for these all important tasks and as I sat and watched people go by, I started noticing that some people put a great deal of thought into their wardrobe while others embraced a “come as you are” philosophy. Not surprisingly, the dapper dressers stood out in the crowd, not just for their sharp attire but for the way they carry themselves BECAUSE they were dressed to the nines.

“Dress to impress” has long been a staple of business etiquette. These days, however, Casual Friday has rolled over into other days of the week and I am suddenly feeling that being Old School now includes wearing a suit and tie.

Listen, you wear whatever you feel is appropriate. I use the garanimal method of matching this with that, so I am certainly no one to judge.

All I am saying is that others are watching and noticing and sometimes, yes, even judging. You don’t need to spend a fortune on clothing to look sharp. But you should step up your game to the point where YOU are the one that stands out because of your style and panache. Sometimes it means ironing those pants. Sometimes it means buying a new outfit. And sometimes it simply requires that your clothes are simply clean and stain-free.

For the record, Tony Bennett wore a white sport coat and a tie. Lady Gaga had five different outfits as the night went on, each more stunning than the last. And if you were wondering, at 88 years old, Tony’s still got game!

Have you taken the Sales Assessment Test? Do it today. It’s free and will tell you where you stand on the top aspects of effective sales. Plus, I will review it and send you back a personalized video. Also free. Hit the link at

Need to contact me? My email is and the direct line is 781-934-7036


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About the Author:

Bill Farquharson
As a 30 year sales veteran, Bill has the perspective of a been-there, done-that sales rep in the commercial print arena. Following sales fundamentals and giving unapologetically “old school” advice, he writes and speaks in an entertaining fashion to make his points to sales people and owners who sell. “Bill Farquharson will drive your sales momentum.”

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