This year we celebrate 30 years since Peter Venkman, Raymond Stantz, Egon Spengler, and Winston Zeddmore saved the world from ectoplasmic destruction, and we’re still finding nuggets of sales wisdom in their supernatural comedy. Who would have thought that investigating the paranormal would teach us so much about being effective sales people in the printing industry?

Joe Kern, Vice President of Marketing for PagePath Technologies, dives into the iconic movie from the 80’s and discusses many of the sales secrets known only to the Gatekeeper and the Keymaster.