Can your customer benefit from Web-to-Print?

A recent survey from NAPL on the potential of Web-to-Print saw respondents name the following as some of the benefits of a Web-to-Print solution.

  • img-web-to-printAutomation, efficiency & streamlined workflow
  • More difficult for customer to leave
  • Enhancement of company image
  • Cost reduction
  • Breaking down of geographic borders.

Web-to-Print simplifies the ordering process for clients and prospects. It gives the client access to highly personalized printing solution. Print Service Providers can create customized templates for their clients that can be designed before the order is even placed. This can eliminate the printer from the process until it is ready to print. This is good news! The print provider can utilize extra time to explore new lines of business and improve strategic business growth.

An online print store provides greater control of the clients brand. Print & Marketing Service Providers can allow clients the freedom to add content while retaining control and consistency of brand items. 

Web-to-Print centralizes the ordering process for clients. This translates into a more convenient and enjoyable customer experience associated with your firm.

There are a many ways Web-to-Print solutions can be intertwined into your company’s program. Websites can be provided, or integrated into a current web presence. Branded web portals can be created for clients which will streamline and centralize their ordering process across the board.

Here are some other benefits that can be realized by the client of the PSP:

  • Convenient ordering 24/7
  • Instant pricing
  • Convenient shopping cart
  • Simple re-order process
  • Instant personalization of branded materials
  • Reduction of errors
  • Corporate brand identity
  • Centralized purchasing
  • Third party approval systems
  • Customized branded portals
  • Online inventory
  • Design and approve online

What other features or concepts of Web-to-Print do you find valuable for you or your clients?

2017-05-08T15:01:04+00:00

About the Author:

Joe Kern

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