If generating sales the biggest challenge you have in your printing company, then you also need to be concerned with your brand and how you market it. There are many steps to become successful in marketing your printing company. The first step is always knowing and understanding your target market. Joe Kern, Vice President of PagePath Technologies, discusses the simple beginning steps to marketing your company in this short take from Print 14.

2017-05-08T15:01:12+00:00