Making a good first impression when you are prospecting is vital in the sales process. Selecting the correct medium can be the difference between continuing the conversation or ending the potential sale. Bill and Kelly go “old school” in today’s Short Attention Span Webinar and offer suggestions on writing the best prospecting letter.

Short Attention Span Webinars are sponsored by the National Association for Printing Leadership (NAPL).

The Short Attention Span Webinars are developed and delivered by Bill Farquharson (NAPL) and Kelly Mallozzi ( and sponsored by PagePath Technologies, Inc.

Both Bill and Kelly come from a print background with nearly 50 years of combined sales experience.

PagePath Technologies, Inc. Is a leader in Web-to-Print storefronts.