NAPL, the National Association for Printing Leadership recently released a report on the effectiveness of Web-to-Print. The latest research published in, “Web to Print: the Promise, the Potential, and the Reality,” NAPL found vastly different levels of satisfaction among Web-to-Print users.
There are both positive and negative statistics that have been drawn from the study. Here are some of the positives:
- More than half of those surveyed said web to print has increased sales
- Two thirds said it has streamlined their production workflows
- 56% said it increased productivity
On the less positive side:
- 69% reported not enough customers are using it
- More than 80% reported that it has not met their expectations
- A large percentage said that it was falling short in terms of features customers access
Some of the challenges were:
- Web-to-Print can be very expensive to create and then the customer may not use it
- The tendency to only use a handful of the features – for example while automated job ticket creation, job scheduling, job tracking, shipping, and billing are available they are often unused
- Upgrades and keeping various software communicating properly
- It doesn’t integrate with our MIS as promised
While the report does show both positive and negative aspects of web-to-print, a recent webinar by NAPL also featured two companies that have had success. The biggest avenues to success (an we agree wholeheartedly based on our case studies), was:
- Getting the buy-in from both internal staff and external customers
- Ongoing commitment to continuously encourage salespeople, customer service staff, and their customers to use the technology
- We added having the right staff members trained thoroughly on benefits, use and implementation
We would be interested in your insights and opinions on web-to-print.
- How has it worked for you?
- What are the benefits?
- What are the challenges?