[CHALLENGE] Printers, Make Your Content More Fun to Read

I just got done reading a blog post from Pamela Vaughan of Hubspot on “10 Ways to Make Your Content More Fun to Read.” Please make sure to read all the way to the bottom. There is a challenge for you there.

This section really jumped out as a plus for print services providers.

Get Creative With Images 

You know what they say: “A picture is worth a thousand words.” Imagery is not only a great way to improve the social shareability of your content, but it can also add a little fun to it, too. Take some extra care in choosing images for your content. Can you use them to enhance a joke you made or crack a new one? Can you simply select a relevant image that’s already funny in and of itself? Can you overlay a caption or add a clever thought/talk bubble like we did in the example below (which can be found in this blog post)? Don’t be afraid to get creative!

donkeys-who-assume-1

(Image Credit: horslips5)

Just be sure you have the right permissions to use, adapt, or modify the images you’re using. Use photos appropriately licensed under Creative Commons (but be careful), or purchase stock photos.

Why did it stand out? Well, most PSPs have graphic artists or desktop people on staff. Why not utilize those in-house talents to increase the readability and entertainment factor of your posts. After all, getting people to view, read and share your content should be your number one goal. The secondary goal is then directing them to your website.

So here is the challenge. Create a fun graphic (like the one above) and post a link of the graphic to this article. After a week, all submissions will be posted on this blog for voting. The three images that receive the most votes will receive a $50 Restaurant.com Gift Card, and a copy of Ryan Sauers Book, “Everyone is in Sales,” compliments of PagePath Technologies. Only printing/graphic arts related companies are eligible.

So go, create, and post.

2017-05-08T15:01:36+00:00

About the Author:

Joe Kern

One Comment

  1. Sam October 8, 2013 at 9:11 pm - Reply

    Great one and very timely for us. We are in the midst of trying a B2B postcard for clients and prospects.

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