Marketing Challenges in the Printing Industry



PagePath Technologies, Inc., makers of MyOrderDesk Web-to-Print,  in partnership with Synergy Solutions, recently held a 1/2 hour roundtable Webinar on Marketing Challenges in the Printing Industry. There were many attendees, and the conversation was very beneficial to all participants. Below are some of the challenges that registrants said they were facing.

  • How to market effectively to new/existing customers
  • Lack of resource to help implement our self-promotion marketing plan
  • Getting to the decision maker
  • Getting prospects to communicate
  • Where to put advertising dollars and how to get the most ROI
  • Coming up with a marketing plan that works
  • Tracking return on investment & improving conversion rate.

Are you experiencing any of these challenges? Please comment below and share your challenges as well as any suggested solutions.


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MyOrderDesk Marketing


  1. Gordon Pritchard March 19, 2013 at 2:52 pm - Reply

    Didn’t seem to really deal with the listed topics.

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  3. Joe Kern March 19, 2013 at 8:10 pm - Reply

    Great comment Gordon. We had a list of topics on stand-bye, and we just let the roundtable move on it’s own. We did believe it important to publish the list of challenges though for further discussion through the blog.Any thoughts or suggestions?

  4. Gordon Pritchard March 19, 2013 at 11:46 pm - Reply

    Well, the original list of topics are issues that are worth addressing in a webinar rather than a blog. It might give printers (who are generally not marketeers) an idea of what marketing really involves. I.e. if they are considering becoming MSPs (which the webinar (and other folks) promotes) then it might be good for them to learn how marketeers actually work. Marketing their own business would be a good starting point. Experiment on their own business before learning on their customer’s nickel.
    Personally I think that marketeers can add printing to their offerings, and that printers can partner with marketing services providers (as was suggested at the end of the webinar), however, IMHO, it’s a real stretch for a printer to become an MSP – the cultural framework is just too different. There are also other issues that would have to be considered. Would existing MSP customers continue to purchase printing from a printshop that is now competing against them? If the printshop partners with an MSP does that limit what printshops the MSP can purchase printing from? Or might the relationship imply that print needs to be part of the marketing mix even though, without the relationship, the MSP might not have included print in the media buy?
    I could go on but will stop here.

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