PagePath Technologies, Inc., makers of MyOrderDesk Web-to-Print, in partnership with Synergy Solutions, recently held a 1/2 hour roundtable Webinar on Marketing Challenges in the Printing Industry. There were many attendees, and the conversation was very beneficial to all participants. Below are some of the challenges that registrants said they were facing.
- How to market effectively to new/existing customers
- Lack of resource to help implement our self-promotion marketing plan
- Getting to the decision maker
- Getting prospects to communicate
- Where to put advertising dollars and how to get the most ROI
- Coming up with a marketing plan that works
- Tracking return on investment & improving conversion rate.
Are you experiencing any of these challenges? Please comment below and share your challenges as well as any suggested solutions.